
The next reason is that is that online journalism offers its users interactivity unlike any of its predecessors. As Meakin (2004) explains, online journalism offers two styles of interactivity. One dimension can be identified as interpersonal interactivity, or the extent to which audiences can have computer-mediated conversations in the spaces created for them by journalists. The other dimension can be defined as content interactivity in which journalists technologically empower consumers over content.In one way, online journalism offers users interactivity by allowing them to respond to articles, give feedback on the services provided, email journalists and hold discussion forums on topics of interest. However, it also allows the user interactivity with the online news site itself. This is known as content interactivity and allows users the power to interact with the content they choose to, ie, browsing local stories only, or getting the most up to date information on special topics such as the War in Iraq.
The advances in technology have also enabled online journalists to offer multimediality to their readers. Multimediality is the use of multimedia in the telling of the news. No longer are journalists restricted to telling the news in one format; they have the opportunity to let the story unfold throughout the use of a variety of mediums, giving the user the power to determine for themselves which medium tells the story in the best way. In the online news environment, video, audio, print and interactive software have converged, allowing the user the ability to choose which medium they would have their news served in.
Online Journalism also provides it users with hypertextuality, that is, the option to link to related articles, forums, websites etc with the click of a button. Hypertextuality essentially links one internet page to another. This new feature offered on news sites acts as a gateway to information, not only empowering the user to follow up stories if they choose, but to search for related material on the Internet.
Next I just wanted to talk about another form of on-line journalism. This refers to journalism not presented on newspaper and magazine websites. This is citizen journalism online. The internet has created a realm where people can take on their own initiative to be the journalist rather than let others provide it for them. We are seeing this through the use of blogging, commenting on/correcting articles on online media forms, letters to the editor, YouTube and more. On-line citizen journalism allows the public greater voice in expressing their interests, ideas, concerns, and desires, and allowing these to set the agenda for public debate through surveys, public forums, blogs etc (Tapsell & Varley 2001). The internet has given citizens a way to communicate the news themselves. It allows them to not only tell their stories but also publish them the way they want.
Concerns of online journalism
(Fulton 2000, p.2)
Here is a great website that explains online journalism in detail. It was written by journalist Doug Millison-
Conley & Lamble, 2006,The Daily Miracle: An Introduction to Journalism, Third Ed. Oxford University Press.
http://findarticles.com/p/articles/mi_qa3613/is_/ai_n8911982
http://wiki.media-culture.org.au/index.php/Online_Journalism_-_News



