Globalisation v Localisation
What is globalisation?
When I first asked myself what it was, I realised I had no idea. After googling the net I discovered that there are many different definitions of globalisation. One definition that I did like was from Collins Dictionary Online:
Globalisation (n) is the "process enabling financial and investment markets to operate internationally, largely as a result of deregulation and improved communications"
The sociologist, Anthony Giddens, defines globalisation as a “decoupling of space and time” emphasising that with instantaneous communications, knowledge and culture can be shared around the world simultaneously."
A Dutch academic Rudd Lubbers, defines it as a process in which “geographic distance becomes a factor of diminishing importance in the establishment and maintenance of cross border economic, political and socio-cultural relations”.
Critics of globalisation define the word quite differently, presenting it as worldwide drive toward a globalised economic system dominated by supranational corporate trade and banking institutions that are not accountable to democratic processes or national governments.
From my understanding, the term basically means that we are moving towards living in a borderless world.
In this weeks workshop I saw this being applied to the media industry and journalists in particular. There has always been a sharing of goods, services, knowledge and cultures between people and countries, but in recent years improved technologies has allowed for a reduction of barriers (eg.space) and the speed of exchange is much faster. The introduction of new technologies has created this term of a 'global village' which acknowledges that humanity in all parts of the world are becoming linked because of the way we can now communicate. Global journalism today accesses instantaneous, multimedia communication networks, products and sources. However, these same technologies also remove journalists’ monopoly on international news, forcing a re-evaluation of who creates, transmits and ultimately owns the news.
I hadn't really thought about the role that transnational corporations play in globalisation prior to this weeks workshop where the presenters identified entities that have the power to dominate international media through technology. These powerful media giants include Rupert Murdoch's News Corporation, Disney, Sony and even Kerry Packer's Publishing and Broadcasting Limited (PBL). These super corporations understand that bigger markets can mean bigger profits. Journalists need to be careful working for such management whose eyes are fixed more on dollar signs $$ than on producing quality journalism to a global audience.
Daniel Hill's presentation supports this idea. He showed the class a YouTube clip of a news segment. Within this clip was an advertisement for Taco Bell fast food and it was 'disguised' as news. The new technologies can allow commercial material to dominate the media. Perhaps there may come a time where it will be difficult for journalists to decipherer what news is and what is advertising.
One issue which was discussed in presentations this week of particular interest to me, is that Australian journalists are producing media for 'global' audiences (that result from mainly the use of the internet) are regulated by local laws, the powers of which are limited to geographical borders. Here comes the discussion of internet content being difficult to regulate. At what point should a journalist’s work be subject to the law? If a journalist writes and publishes an article in Australia that abides by Australian legislation, then it gets published on the internet and is received in another country who has different legislation on the media industry, does this mean that the journalist can be hold accountable and have legal action brought about upon them from those who receive the published material in another country?
There needs to be an introduction of internationalised local laws that acknowledge the changing role of the global journalist. Just as it is discussed in this weeks reading, reforms need to occur for things such as cyber-jurisdiction.
One thing that I am concerned about is that if Australian media outlets move online, journalism will lose not only quality but also relevance to an Australian audience?
So i ask my fellow class mates:
Do the new globalised media technologies help or hinder good journalism?
On the plus side, globalisation of news helps pull down national censorship regimes which may have created state-constructed fantasies at odds with local realities. A free international market of ideas allows the participation of more sophisticated information vendors.
On the other hand, however, these same more sophisticated media handling techniques act to exclude journalists from directly witnessing the events they are supposed to report on. The pressures created by live global broadcasting force many to rely on accounts already prepared and approved by the authorities. And the Internet now allows news sources such as governments to distribute their own material directly to local news outlets. They bypass foreign correspondents and even international news wholesalers such as a news agencies.
I found a very interesting article called Globalised Journalism in the Internet age-It deserves a read!!! It is interesting and covers ideas and points raised in the tutorial:
http://www.ejournalism.au.com/ejournalist/knightr.pdf
I found another site that is also worth a read! Its called Globalisation of the Media Industry http://www.comminit.com/en/node/211942/36